OUR FOUNDING STORY
Inspired by a love for movement, our journey began in 2018 when two friends, Mari and Tini, set out to create the perfect towel. One that was thoughtfully designed, functional, and didn’t weigh us down.
Drawing from their shared interest in travel, wellness, and art, they sought to elevate towels into a purposeful companion that enriches one’s daily rituals and adventures.
"Our mission is to offer a range of well-designed products made from the best textiles options available, and build a global community of like-minded partners and advocates who share the same penchant for sustainability, adventure, and mindfulness."
DESIGNING THE IDEAL TOWEL
Crafted from GRS-certified recycled waste, flowe towels are designed to be hard-working, yet beautifully simple and kind to the planet.
Highly absorbent, quick-drying, lightweight, and sand-repellent, these towels are the do-it-all companion for wherever life takes you — from adventures and yoga classes, to weekend getaways and beyond.
BEAUTIFUL, EVERYDAY ESSENTIALS
Featuring elegant contemporary designs, all our towels are luxuriously crafted and uncompromising in quality and functionality. Our thoughtfully designed prints are also timeless and made to be enjoyed across any season.